How Social Media Marketing Really Is Effective For Your Business
With all sorts of social media sites floating about us on a daily basis and an increasing number of businesses turning to it for marketing efforts, one cannot help but the question, how effective is it really? To answer this question, we must be able to look beyond just likes and re-tweets, as they are not sufficient modes of measurement in this instance. To really understand its role in today’s society, it is important to take the time out to study it and measure its usefulness as precisely as possible for a more dependable view. On its own, social media is already quite a powerful tool in terms of engagement and connectivity. What is challenging is to be able to translate this to the brand. Let us see how social media can influence a business as a whole.
Stronger Brand Presence
The hidden factor to branding that in reality is not actually so hidden is that the more you come into contact with it, the more likely you are to develop a relationship with it. This is true of any brand. Even top echelons such as Coca-Cola, for instance, would diminish in popularity if it were to cease branding completely after a point. The fact that it is a globally dominant product will not do anything. Social media allows brands to re-iterate their presence, stress their usefulness, and overall engrain themselves into consumer consciences. By being constantly around, they are boring into our sub-conscious that ultimately results in a strong brand stand.
Improved Chance for Conversion
At the end of the day, all of these marketing and branding efforts boil down to expanding you’re following of customers, which in turn will bring in sales. This is conversion, and something companies depend on a lot to help increase their revenue and profits. If you were ask to say, a social media agency Melbourne what their final goal was, they would tell you it would be to direct leads and eventually sales to their client. Which, you will find, is the aim of pretty much any social media company. Social media does help with this, as brand exposure tends to nudge customers along, giving them different options and presenting them with new things, leading them to try these out.
Probably one of the most frustrating things about life pre-social media is that customers did not have as much freedom or leave way when it came to expressing their opinions about a product or service. Though yes they were able to contact the company personally and resolve any issues that way, it was a particularly tiresome way to go about things. Today, however, this is far from the case. Improved communication is one of the most significant changes social media has brought with it, so much so that people now have the power to bring down a business overnight. This open channel of contact has created an entirely new culture in the process.
Aside from being comparatively cost-effective with conventional marketing techniques, social media is also great for highly targeted marketing campaigns. You can basically reach out to the demographics you have chosen to focus on, instead of the masses. This is especially useful for obtaining feedback from the target group, as followers will comment and interact with the campaign, offering much needed insight into their behavioural patterns. This is in turn useful for formulating future social media plans.